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Patent Assignment Details

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Reel/Frame:	035161/0251			Pages:	6
		Recorded:	03/13/2015
Attorney Dkt #:	0353921
Conveyance:	ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS).

Total properties: 17

Patent #:	8332269	Issue Dt:	12/11/2012	Application #:	11477194	Filing Dt:	06/27/2006
Publication #:	US20080010144	Pub Dt:	01/10/2008
Title:	SYSTEM AND METHOD FOR GENERATING TARGET BIDS FOR ADVERTISEMENT GROUP KEYWORDS

Patent #:	8527352	Issue Dt:	09/03/2013	Application #:	11590043	Filing Dt:	10/30/2006
Publication #:	US20080103892	Pub Dt:	05/01/2008
Title:	SYSTEM AND METHOD FOR GENERATING OPTIMIZED BIDS FOR ADVERTISEMENT KEYWORDS

Patent #:	7580926	Issue Dt:	08/25/2009	Application #:	11607191	Filing Dt:	12/01/2006
Publication #:	US20070136256	Pub Dt:	06/14/2007
Title:	METHOD AND APPARATUS FOR REPRESENTING TEXT USING SEARCH ENGINE, DOCUMENT COLLECTION, AND HIERARCHAL TAXONOMY

Patent #:	8401899	Issue Dt:	03/19/2013	Application #:	12484846	Filing Dt:	06/15/2009
Title:	GROUPING USER FEATURES BASED ON PERFORMANCE MEASURES

Patent #:	8359238	Issue Dt:	01/22/2013	Application #:	12484892	Filing Dt:	06/15/2009
Title:	GROUPING USER FEATURES BASED ON PERFORMANCE MEASURES

Patent #:	8103650	Issue Dt:	01/24/2012	Application #:	12493997	Filing Dt:	06/29/2009
Title:	GENERATING TARGETED PAID SEARCH CAMPAIGNS

Patent #:	NONE	Issue Dt:		Application #:	13164561	Filing Dt:	06/20/2011
Publication #:	US20110252330	Pub Dt:	10/13/2011
Title:	Using User Context to Select Content

Patent #:	NONE	Issue Dt:		Application #:	13219433	Filing Dt:	08/26/2011
Publication #:	US20120059713	Pub Dt:	03/08/2012
Title:	Matching Advertisers and Users Based on Their Respective Intents

Patent #:	NONE	Issue Dt:		Application #:	13219455	Filing Dt:	08/26/2011
Publication #:	US20120059708	Pub Dt:	03/08/2012
Title:	MAPPING ADVERTISER INTENTS TO KEYWORDS

Patent #:	8311997	Issue Dt:	11/13/2012	Application #:	13342776	Filing Dt:	01/03/2012
Title:	GENERATING TARGETED PAID SEARCH CAMPAIGNS

Patent #:	8306962	Issue Dt:	11/06/2012	Application #:	13342803	Filing Dt:	01/03/2012
Title:	GENERATING TARGETED PAID SEARCH CAMPAIGNS

Patent #:	10192238	Issue Dt:	01/29/2019	Application #:	13725821	Filing Dt:	12/21/2012
Publication #:	US20140180815	Pub Dt:	06/26/2014
Title:	Real-Time Bidding And Advertising Content Generation

Patent #:	NONE	Issue Dt:		Application #:	14217125	Filing Dt:	03/17/2014
Publication #:	US20140278958	Pub Dt:	09/18/2014
Title:	Enriched Knowledge Base For Advertising

Patent #:	NONE	Issue Dt:		Application #:	14217140	Filing Dt:	03/17/2014
Publication #:	US20140278959	Pub Dt:	09/18/2014
Title:	Automatically Creating Advertising Campaigns

Patent #:	NONE	Issue Dt:		Application #:	14217156	Filing Dt:	03/17/2014
Publication #:	US20140279078	Pub Dt:	09/18/2014
Title:	Enriching An Advertiser's Product-Related Information

Patent #:	NONE	Issue Dt:		Application #:	14217187	Filing Dt:	03/17/2014
Publication #:	US20140278916	Pub Dt:	09/18/2014
Title:	Building Product-Based Advertising Campaigns

Assignor

Exec Dt:

03/12/2015

Assignee

702 SW 8TH STREET

BENTONVILLE, ARKANSAS 72716

Correspondence name and address
	BRYAN CAVE LLP
	TWO N CENTRAL AVENUE, SUITE 2200
	JULIE A. ESLICK
	PHOENIX, AZ 85004

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