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Trademark Assignment Abstract of Title

Total Assignments: 12
Serial #:
74307417
Filing Dt:
08/24/1992
Reg #:
1964838
Reg. Dt:
04/02/1996
Mark:
FORMULA NUMBER 9
Assignment: 1
Reel/Frame:
2345/0929   Recorded: 08/06/2001Pages: 13
Conveyance:
MERGER
Assignor:
RONCO HAIR PRODUCTS, INCORPORATED
Exec Dt:
12/15/1997
Entity Type:
CORPORATION
Citizenship:
NEVADA
Assignee:
RONCO, INC.
21344 SUPERIOR STREET
CHATSWORTH, CALIFORNIA 91311
Entity Type:
CORPORATION
Citizenship:
CALIFORNIA
Correspondent:
CHRISTIE, PARKER & HALE, LLP
ATTN: GREGORY S. LAMPERT
PO BOX 7068
PASADENA, CA 91109-7068
Assignment: 2
Reel/Frame:
3114/0811   Recorded: 06/30/2005Pages: 4
Conveyance:
ASSIGNS THE ENTIRE INTEREST
Assignor:
RONCO, INC.
Exec Dt:
06/29/2005
Entity Type:
CORPORATION
Citizenship:
CALIFORNIA
Assignee:
RONCO INVENTIONS, LLC
21344 SUPERIOR STREET
CHATSWORTH, CALIFORNIA 91311
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
CALIFORNIA
Correspondent:
SHARI L. GORDON
400 S. HOPE STREET
18TH FLOOR
LOS ANGELES, CA 90071-2899
Assignment: 3
Reel/Frame:
3275/0898   Recorded: 03/24/2006Pages: 14
Conveyance:
ASSIGNS THE ENTIRE INTEREST
Assignor:
RONCO INVENTIONS, LLC
Exec Dt:
06/30/2005
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
CALIFORNIA
Assignee:
RONCO MARKETING CORP.
21344 SUPERIOR STREET
CHATSWORTH, CALIFORNIA 91311
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Correspondent:
GABRIELLE C. BOZZA
100 S.E. THIRD AVENUE
SUITE 2700
FORT LAUDERDALE, FL 33394
Assignment: 4
Reel/Frame:
3406/0472   Recorded: 10/11/2006Pages: 10
Conveyance:
SECURITY INTEREST
Assignor:
RONCO MARKETING CORPORATION
Exec Dt:
09/29/2006
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
CROSSROADS FINANCIAL, LLC
2201 NW CORPORATE BLVD.
SUITE 201
BOCA RATON, FLORIDA 33431
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
FLORIDA
Correspondent:
GARY M. KRASNA
3010 N. MILITARY TRAIL
SUITE 201
BOCA RATON, FL 33431
Assignment: 5
Reel/Frame:
3424/0859   Recorded: 11/08/2006Pages: 12
Conveyance:
SECURITY INTEREST
Assignor:
RONCO MARKETING CORPORATION
Exec Dt:
10/18/2006
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
LAURUS MASTER FUND, LTD.
825 THIRD AVENUE
NEW YORK, NEW YORK 10022
Entity Type:
EXEMPT COMPANY
Citizenship:
CAYMAN ISLANDS
Correspondent:
ALISON J. DOW
345 PARK AVENUE
LOEB & LOEB LLP
NEW YORK, NY 10154
Assignment: 6
Reel/Frame:
3539/0025   Recorded: 05/08/2007Pages: 10
Conveyance:
RELEASE OF SECURITY INTEREST
Assignor:
CROSSROADS FINANCIAL, LLC
Exec Dt:
10/18/2006
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
FLORIDA
Assignee:
RONCO MARKETING CORPORATION
61 MORELAND ROAD
SIMI VALLEY, CALIFORNIA 93065
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Correspondent:
ALISON J. DOW AND SCOTT GIORDANO
345 PARK AVENUE
LOEB & LOEB LLP
NEW YORK, NY 10028
Assignment: 7
Reel/Frame:
3743/0978   Recorded: 03/20/2008Pages: 12
Conveyance:
ASSIGNS THE ENTIRE INTEREST
Assignors:
RONCO CORPORATION
Exec Dt:
07/13/2007
Entity Type:
CORPORATION
Citizenship:
DELAWARE
RONCO MARKETING CORPORATION
Exec Dt:
07/13/2007
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
RONCO ACQUISITION CORPORATION
2121 ROSECRANS AVENUE
SUITE 2370
EL SEGUNDO, CALIFORNIA 90245
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Correspondent:
VICTOR K. SAPPHIRE, ESQ.
333 SOUTH GRAND AVE
SUITE 2300
LOS ANGELES, CA 90071
Assignment: 8
Reel/Frame:
3656/0600   Recorded: 11/07/2007Pages: 20
Conveyance:
INTELLECTUAL PROPERTY SECURITY AGREEMENT
Assignor:
RONCO ACQUISITION CORPORATION
Exec Dt:
08/09/2007
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
KALLINA CORPORATION
335 MADISON AVE., 10TH FLOOR
C/O LAURUS CAPITAL MANAGEMENT, LLC
NEW YORK, NEW YORK 10017
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Correspondent:
CORPORATION SERVICE COMPANY
1133 AVENUE OF THE AMERICAS
SUITE 3100
NEW YORK, NY 10036
Assignment: 9
Reel/Frame:
3765/0318   Recorded: 04/24/2008Pages: 29
Conveyance:
SECURITY AGREEMENT
Assignor:
RONCO ACQUISITION CORPORATION
Exec Dt:
04/15/2008
Entity Type:
CORPORATION-STATE DELAWARE
Citizenship:
NONE
Assignee:
LV ADMINISTRATIVE SERVICES, INC.
335 MADISON AVENUE
10TH FLOOR C/O LAURUS CAPITAL MANAGEMENT, LLC
NEW YORK CITY, NEW YORK 10017
Entity Type:
CORPORATION
Citizenship:
NONE
Correspondent:
CORPORATION SERVICE COMPANY
1133 AVENUE OF THE AMERICAS
SUITE 3100
NEW YORK, NY 10036
Assignment: 10
Reel/Frame:
4453/0700   Recorded: 01/14/2011Pages: 10
Conveyance:
CHANGE OF NAME
Assignor:
RONCO ACQUISITION CORPORATION
Exec Dt:
11/04/2009
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
RONCO ACQUISITION, LLC
110 WALL STREET, 21ST FLOOR, SUITE C
NEW YORK, NEW YORK 10005
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
DELAWARE
Correspondent:
SCOTT J. GIORDANO - LOEB & LOEB LLP
345 PARK AVENUE
NEW YORK, NY 10154
Assignment: 11
Reel/Frame:
4507/0598   Recorded: 03/28/2011Pages: 31
Conveyance:
SECURITY INTEREST
Assignor:
RONCO HOLDINGS, INC.
Exec Dt:
01/14/2011
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Assignee:
LV ADMINISTRATIVE SERVICES, INC., AS AGENT
875 THIRD AVENUE, 3RD FLOOR
C/O LAURUS CAPITAL MANAGEMENT, LLC
NEW YORK, NEW YORK 10022
Entity Type:
CORPORATION
Citizenship:
DELAWARE
Correspondent:
CORPORATION SERVICE COMPANY
1090 VERMONT AVENUE NW, SUITE 430
WASHINGTON, DC 20005
Assignment: 12
Reel/Frame:
4608/0466   Recorded: 08/19/2011Pages: 8
Conveyance:
ASSIGNS THE ENTIRE INTEREST
Assignor:
RONCO ACQUISITION, LLC
Exec Dt:
01/14/2011
Entity Type:
LIMITED LIABILITY COMPANY
Citizenship:
DELAWARE
Assignee:
RONCO HOLDINGS, INC.
15505 LONG VISTA DRIVE
SUITE 250
AUSTIN, TEXAS 78728
Entity Type:
CORPORATION
Citizenship:
TEXAS
Correspondent:
VICTOR K. SAPPHIRE, ESQ.
333 S GRAND AVENUE SUITE 2300
C/O CBLH
LOS ANGELES, CA 90071

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